About Us

One word describes us. The same word defines us too. Passion.
- The passion for strategic innovation.
- The passion to observe, study, understand and forecast consumer behavior.
- The passion to create new categories and newer markets.
- The passion for building brands and growing them from local geographies to national    and regional leaders.

There is nothing more contagious than passion.

Meet the passion called Ravi Narayan. Widely reputed, respected and revered as a marketing guru, Ravi discovered his calling for strategic innovation quite early, as a trainee with an advertising major. They say passion shows! Soon, not only the advertising industry but also the marketing fraternity saw it and took note of it. What followed was marketing and brand building history. Ravi launched Good Knight, Hit, Snuggy….brands that created whole new market and consumer categories. He soon went on to refresh and nourish brands like Godrej Cinthol, Parachute, Britannia, all leaders in shop space and mind space. With such priceless expertise and experience (30 years and counting), Ravi founded Strategic World in 2002. History did repeat itself. In just over a decade, Strategic World is the biggest marketing services company in Middle East and North Africa.